Top Drawing & Coloring Apps in South Africa Q4 2024

In the fourth quarter of 2024, the top drawing and coloring apps in South Africa demonstrated a variety of trends in downloads, revenue, and active users, according to Sensor Tower data.

Phone Case DIY from CrazyLabs LTD experienced fluctuations in weekly downloads, starting at 14.8K and dipping to 4.8K before climbing back to 12K by year-end. Revenue peaked at about $54 in early October but generally trended downwards, ending at $13. Weekly active users mirrored downloads, beginning at 49.8K, dropping mid-quarter, then recovering to 37.1K.

Paint by Number: Coloring Game by Oakever Games saw a steady increase in downloads, rising from 4.5K to 11.5K. Revenue showed a similar upward trend, with peaks at $110 in mid-November and $80 at the end of December. Active users increased significantly from 15.7K to 30.9K, showcasing a growing user base.

Coloring and Drawing For Girls from Toy Tap LLP showed a strong increase in downloads, starting at 3.3K and peaking at 10.2K in early December. Revenue remained minimal, peaking briefly at $10. Active users grew consistently, from 17.4K to 34.6K by the end of the quarter.

Eye Color Mix also from CrazyLabs LTD, displayed a rise in downloads from 3.9K to 7.9K. Although revenue was not a factor, active users increased from 27.2K to 39.3K, indicating a steady engagement level.

Finally, Valentines love coloring book by Coloring Games, saw a dramatic rise in downloads, beginning with 89 and reaching 9.6K by the end of November. Active users followed this trend, increasing from 2K to 11K by the close of the year.

These trends highlight the dynamic nature of the drawing and coloring app market in South Africa, with Paint by Number: Coloring Game and Coloring and Drawing For Girls achieving significant user engagement. For more detailed insights and data, visit Sensor Tower.